How do we know if a translation is good? Most people probably think of accuracy first, but we shouldn’t forget about style. Of course, a translation must accurately reflect the meaning of the source. But the way it expresses this meaning is also important.

The style should always be tailored to the context and the audience: a marketing text needs a certain kind of writing, while an international development report requires a very different tone. Style is especially important for writing that wants to inform and convince: to convince someone to buy something, to convince someone of an argument, or simply to convince them to continue reading! After all, the reader will close the book or navigate away from the screen if they don’t feel engaged. Continue reading on the ATA FLD blog A Propos