How Bad is Buzzfeed in Translation?

For the past four months, Buzzfeed has been using students from the language-learning site Duolingo to translate its content into French, Spanish, and Portuguese. The bottom line, naturally, is that it’s cheaper: Duolingo (which claims to teach languages better than universities — a college education is really superfluous now that we have the Internet!) translates…

“Hot. Cool. Yours.” Really?

The Sochi Olympics begin today, with the official slogan “Hot. Cool. Yours.” Really? It sounds like those old ads for the McDLT. What were they thinking? According to the Sochi 2014 website, the word “Hot” represents “the intensity of sporting battle and the passion of the spectators, and it emphasizes the location of the Games, the…