Taking It Literally

Keds is a classic brand known worldwide. It’s been around for exactly one hundred years, having been founded in 1916, and its original shoe design was the first mass-marketed canvas-top sneaker (see photo above). But their slogans in French could use a little work. Keds shoe boxes have these English-language phrases with corresponding French translations: Take on the…

How Bad is Buzzfeed in Translation?

For the past four months, Buzzfeed has been using students from the language-learning site Duolingo to translate its content into French, Spanish, and Portuguese. The bottom line, naturally, is that it’s cheaper: Duolingo (which claims to teach languages better than universities — a college education is really superfluous now that we have the Internet!) translates…

“Hot. Cool. Yours.” Really?

The Sochi Olympics begin today, with the official slogan “Hot. Cool. Yours.” Really? It sounds like those old ads for the McDLT. What were they thinking? According to the Sochi 2014 website, the word “Hot” represents “the intensity of sporting battle and the passion of the spectators, and it emphasizes the location of the Games, the…

Garfield Translated into Russian

According to the Moscow Times, the comic strip Garfield has now been translated into Russian for the first time by Mikhail Khachaturov and is being published by Elf Comics. “Russia practically doesn’t have any of its own comics,” publisher Elena Depeille told the paper. “Apart from just translating Garfield, we want to create a culture of comics in…